Elon Musk wants data from ad tech companies in Twitter’s latest battle

Elon Musk, who is trying to back out of his deal to acquire Twitter, is seeking documents from ad tech firms as part of his quest to get more information about Twitter bot and spam accounts, documents show filed Thursday in a Delaware court.

Twitter sued Tesla’s chief executive, who accused Twitter of withholding information about how it calculates the percentage of bots on the service, for trying to walk away from the $44 billion deal. The trial is scheduled for October 17.

Musk’s attorneys have subpoenaed Integral Ad Science (IAS) and DoubleVerify for any documents or communications regarding their involvement in reviewing accounts or participating in any process to audit Twitter’s user base.

IAS and DoubleVerify, both based in New York, use technology to independently verify that digital ads are seen by real people. Advertisers use the Services to ensure that the advertisements they pay for are seen by potential customers and not by automated bots.

Twitter, IAS and DoubleVerify did not immediately respond to requests for comment.

In a countersuit earlier this month, Musk claimed that Twitter’s monetizable daily active users were 65 million lower than the company had reported. Twitter said it stood by its disclosures.

The metric measures users connecting to Twitter through the website or apps capable of serving ads or using paid products such as subscriptions, according to Twitter filings.

x

PKBNEWS

Hello Everyone, This News Website (PKBnews.us) is for You to give You True News update. Our aim is to make you all aware with thr true news and Knowledge About Everything. keep visiting this site to be updated.

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button