The weeks until Christmas aren’t the only thing people are counting down. With current inflation, people are stretching their dollars as much as they can.
“Consumers are going to be looking for these kinds of deals,” said Marvin Ryder, a professor of marketing and entrepreneurship at McMaster University. “How can they maximize their investment and get maximum return, but I think there will be many such opportunities and that is part of my optimism. I think the retailer understands how to play the game.”
Regina resident Rachel Neslan said she has been stressed for months and wondered where she would find the funds to do her Christmas shopping.
“We can barely afford to buy the groceries we need,” Neslan said.
To keep costs down, Neslan and her husband limit the number of gifts they have to buy.
“So doing Secret Santa…only having to buy one gift per family helped,” she said.
Regina resident Kelly Fairbairs said she and her husband stick to a routine when it comes to holiday shopping.
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“It helps a little bit with a plan,” she said. “We tend to make it work both ways…I like to buy things on sale…I try to think as far in advance as possible so we don’t end up with a giant bill right at the moment of Christmas.”
According to the Retail Council of Canada’s (CCC) Leger 2023 Holiday Shopping Survey, 88 per cent of Canadians plan to shop more proactively this season.
With 52 percent seeking sales, 41 percent planning ahead, 20 percent saying they stick to a strict budget.
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