Roseanne Barr – who was kicked off her ABC show for a despicable, racist and anti-Semitic tweetstorm – will team up with an anti-revival retail company to launch a show on Elon Musk’s rebranded X platform, has learned On The Money.
Barr, 70, signed a six-figure deal with Publicsq, an online marketplace that counts Donald Trump Jr. as an adviser and investor and bills itself as Amazon to conservatives. The company, which went public via SPAC last month, will be the exclusive sponsor of whatever comes out of the comedian’s often rude mouth on the premiere show this month.
It could involve a written monologue or sketch comedy, last at least half an hour and air monthly, sources said.
Whatever the format, it’s sure to be provocative – and that’s exactly what self-described free-speech absolutist Musk is looking for as he seeks to bring more original content to the site formerly known as twitter name.
“We’re Elon followers and it’s pretty obvious to us that whatever we want is accepted,” Barr told On The Money.
“It’s a great way for people to fight against totalitarianism,” she added.
Sources familiar with how the union of these weirdest bedfellows came together point to YouTube’s decision to remove a video from its website in which Barr joked about Holocaust denial and the media’s control of the media. the Jews.
YouTube said the video – which was uploaded to comedian Theo Von’s channel – violated its hate speech policies and blocked it from uploading new content for a week.
Amid the controversy, Musk backed Von’s support for Barr and intervened“Comedy is legal on this platform!”
Enter Publicsq, founded by CEO Michael Seifert in 2021 with the goal of becoming the next big online shopping destination. There is a twist. For companies to access the application, they must commit to values such as “freedom”, “family” and “the Constitution”.
In addition to its close ties to Trump Jr., Publicsq’s board of directors includes former Republican candidate for U.S. Senate from Arizona Blake Masters, former Vice President Mike Pence’s chief of staff Nick Ayers and the founder and CEO of Farvahar Partners, Omeed Malik.
The company has found a niche in sponsoring popular people and programs that have been “cancelled” by popular culture.
Earlier this year he stepped in as a last-minute sponsor for a charity event hosted by Buffalo Bills player Jordan Poyer after others pulled out because the NFL star said he would stand on a Trump golf course.
So Seifert decided it was worth taking a chance on Barr’s outspokenness – despite his infamous 2018 tweets comparing Barack Obama’s former deputy Valerie Jarrett to a monkey and calling George Soros ” Nazi,” leading ABC to fire her from the reboot of the long-running hit “Roseanne.”
“PublicSq proudly defends freedom of speech and opposes the cancellation of dissenting voices. We are beyond thrilled to partner with Roseanne Barr for her new monthly special. PublicSq will continue to honor American values of free speech. expression that so many corporate giants ignore,” Seifert said in a statement.
While neither Barr nor Publicsq have spoken with anyone at X about possible limits on the topics the comedian will discuss, they said they believe their new program will comply with the site’s moderation policy.
“Elon’s push since he bought Twitter is about freedom of speech — he stands for comedy, which is a crucial part of the First Amendment,” Barr’s son, Jack Pentland, told On The Money.
He added that the show will be “funnier than programs on other platforms” since X is “the only platform that allows free speech.”
Musk’s attempt to turn the app into a full-fledged digital public square included giving Tucker Carlson a show and helping launch Florida Governor Ron DeSantis’ presidential run.
He also tried to attract leftist voices like PKBNEWS anchor Don Lemon and MSNBC’s Rachel Maddow.
“It would be nice to have [Rachel] @maddow, @donlemon and others on the left put their shows on this platform. No exclusivity or legal documents required! ” he tweeted on June 8.
The platform now allows users to post long texts and videos that last several hours. It has also launched tools that promise to give content creators a share of ad revenue.
Even as Musk invites all kinds of creators, the company has tried to delicately make the connection between allowing free speech and limiting hate speech so as not to drive away advertisers.
Since Musk bought the online platform for $44 billion last October, the company has lost 50% of its ad dollars, Musk tweeted last month.